My skill set is broad and ranges from creating initial concept sketches, user flows and prototypes to final visual design. I'm a realist and a design enthusiast who keeps up with the industry its developments and is always eager to learn new things. I love what I do, it's as simple as that.
Redesigned the landing page, resulting in a 75% increase in lead generation, enhancing user engagement and conversion rates; significantly improving the average time spent on the page.
Played a key role in expanding the team from 2 to 6 members, mentoring new hires to become skilled designers, enhancing the team's capacity and diversity of skills.
Developed a foundational design system for internal apps and dashboards, significantly reducing design and prototyping time, enhancing consistency and development velocity
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Worked side-by-side with the engineering team, designing and prototyping flows for features and ensuring proper implementation.
Helped 2x studio creation every quarter by adding new features and improving the overall product.
Drew insights from user feedback to improve design and retain users.
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For this project, I used Gaana for a few days and recorded what I felt about the service.
Adding to that, I reimagined the app and web to make it easier to use and consistent.
Follow the links to see the posts and the Figma file
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Designed a chatbot for a café following a user’s food ordering journey as part of the Google UX Design Professional certificate.
Follow the link to see the posts and the Figma file and the re-design.
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Used empathy and experience maps to understand the target customer of a niche coffee company and wrote an article that resonates with the target audience.
Follow the links to see the Experience Maps and Blog Post
